The long-serving Nintendo president died today at 85. Hiroshi Yamauchi was the president of Nintendo from 1949 to 2002, and might be the person most responsible for bringing gaming into mainstream culture. He shepherded the company when it was a small business selling playing cards, and, through ingenious marketing, turned hobbyist idols like Zelda, Mario, and a swath of others, into cultural touchstones. He died today at 85. Before Yamauchi's 53-year tenure (in the U.S., CEOs reign for about ei...
The long-serving Nintendo president died today at 85. Hiroshi Yamauchi was the president of Nintendo from 1949 to 2002, and might be the person most responsible for bringing gaming into mainstream culture. He shepherded the company when it was a small business selling playing cards, and, through ingenious marketing, turned hobbyist idols like Zelda, Mario, and a swath of others, into cultural touchstones. He died today at 85. Before Yamauchi's 53-year tenure (in the U.S., CEOs reign for about ei...
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